Real Techniques / Electric Love by Victoria Lynn
Acted as liaison and creative project manager for a 19-piece capsule collab with beauty influencer, Victoria Lynn. Involved from product development through marketing plan. In addition to cosmetic tools the deliverables included six packaging designs with a separate set of packaging developed for the UK market. A cross-channel creative toolkit included over 60 images and infographics.
Channels / E-commerce, email marketing, social media, retail display, packaging
Role / Creative Traffic Manager
Contributions:
- Cross-functional collaboration
- Creative project management
- Photography pre-production planning
- Resource management
- Campaign program planning
- Stakeholder communication
- Vendor partnerships
- Process documentation
Design: Leila Allaf / Photography: Carina Kral / Art Direction: Kristen Merry / Creative Direction: Erika Ruiz
