Over 10 years partnering closely with email marketing teams to develop concepts and product stories that meet seasonal business needs. Below is a sampling from various brands.

Role and Skills

  • Creative project management
  • Program management
  • Cross-functional collaboration
  • Campaign strategy
  • Art direction
  • Visual design
  • Digital production
Email marketing, The North Face

"Allison is organised, creative and always on top of things. I knew things would be done well and on time if she was on my projects. She is also a great communicator, adept at explaining design concepts and dealing with different stakeholders across the teams."

—Paula Evans / Email Marketing Specialist, The North Face

Email marketing, Men's Wearhouse





Perricone MD Memorial Day

Introductory email announcing promotion with teaser of campaign theme. Six emails followed in the days leading up to the holiday weekend, each with a unique vacation theme and complementary product suggestions.

Email marketing, Perricone MD Memorial Day campaign
Email marketing, Perricone MD Memorial Day campaign





A few animated emails.

Animated email, The North Face
Animated email, The North Face
Animated email, Men's Wearhouse
Animated email, Men's Wearhouse

"I was thankful to have worked with Allison during a time of rapid growth in our digital initiatives at The North Face—she was a collaborative team player that came to the table with an open mind, great ideas, solutions and proactively worked with our team to reach our goals on time. Allison is an articulate communicator who actively listens and partners cross functionally to get the job done."

—Michelle Fennell / Email Marketing Manager

Using Format