Peet's Coffee / Website Redesign + Re-platform

Peet's underwent a site redesign in preparation for migrating their e-commerce platform to Shopify. I managed the request through delivery of 1,000+ images and videos, and 35 areas of written content over a 6-month period. Additionally I contributed creative and user experience feedback to the design phase and QA during development. 

Role: Web Content Project Manager


  • Cross-functional collaboration
  • Creative producer 
  • Design feedback
  • UX strategy
  • Stakeholder communication
  • CMS training
  • Vendor partnerships
  • Process documentation 
Laptop with Peet's Coffee website

"Allison has been fantastic. Her creative skills combined with her project management and organization skills were instrumental in the success of this project." 

—Florent Cantant / Senior Omnichannel Marketing Manager

"I was very impressed by Allison's ability to understand both the strategic and technical requirements of the project and help us seamlessly manage a complex and multi-faceted transition that will be an important foundation for our business for many years to come."

—Lily Newman / E-commerce Manager

"Allison has impressive organization and communication skills as well as an ability to meet sometimes seemingly impossible timelines and obstacles. She is always one step ahead of any potential issues or problems. When presenting a new project or task, she sets everyone up for success." 

—Sandra Calisi / Designer

iPhones with Peet's Coffee website
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