Gymboree / The Short Story of Summer
Objective / Promote warm-weather outfitting and summer camp basics with an emphasis on shorts.
Strategy / Attract customers through bold window displays and compelling promotions. Play up key product categories through eye-catching visuals and wordplay. Draw on parents' nostalgia with imagery of summer activities such as backyard talent shows, treehouse hide-outs, and melting popsicles.
Channels / Retail store print signage and collateral, packaging, national print advertising, direct mail, e-commerce, email
Roles and Skills
- Creative project management
- Campaign strategy
- Campaign management
- Creative concept
- Omnichannel design direction
- Photo art direction
- Graphic design
- Integrated marketing
- Event marketing
- In-home marketing
- Digital marketing
