The North Face / Beyond the Wall

Objective: Showcase a new collection of innovative apparel geared toward the indoor-climbing community, highlighted through an engaging feature landing page.

Strategy: Vibrant, full-bleed visuals give the feeling of being in the climbing gym. Elegant rollover and text scrolling effects elevate the user experience. A sticky navigation allows customers to browse by complete looks and shop specific products. Unique, climber-specific garment details like brush holders and harness loops are showcased through closeups. Versatile styling also appeals to a wider training audience. Users are directed to the feature page through category landing pages, email, and social media.

Role: Visual design and art direction.