The North Face / Beyond the Wall

Objective / Showcase a new collection of innovative apparel geared toward the indoor-climbing community, highlighted through an engaging feature landing page.

Strategy / Vibrant, full-bleed visuals give the feeling of being in the climbing gym. Elegant rollover and text scrolling effects elevate the user experience. A sticky navigation allows customers to browse by complete looks and shop specific products. Unique, climber-specific garment details like brush holders and harness loops are showcased through closeups. Versatile styling also appeals to a wider training audience. Users are directed to the feature page through category landing pages, email, and social media.

Channels / Website e-commerce, email, social, display advertising

Roles and Skills

  • Cross-functional collaboration
  • Visual design and art direction 
  • Integrated marketing

"Allison made an immediate impact when she joined the team. I’m impressed by her dedication towards elevating any project she works on....Her awareness of project timelines and her ability to anticipate roadblocks definitely improved the overall productivity of our team."

—Lauren Rundle / Senior Digital Copywriter and Content Strategist

Using Format