Gymboree / The Best Time to Be a Kid
Objective / Engage Gymboree customers during the busy holiday period.
Strategy / The swell of excitement from Thanksgiving to Christmas is truly the Best Time to Be a Kid. Appeal to parents' and grandparents' nostalgia through authentic holiday moments in photography modernized with playful graphics and a whimsical palette.
Channels / Retail stores signage, video, packaging, national print advertising, out-of-home advertising, direct mail, e-commerce, email
Roles and Skills
- Creative project management
- Program management
- Campaign strategy
- Creative concept
- Omnichannel design direction
- Photo art direction
- Integrated marketing
- Team leadership
- Cross-functional collaboration