Gymboree / The Best Time to Be a Kid
Objective: Engage Gymboree customers during the busy holiday period.
Strategy: The build up of excitement from Thanksgiving to Christmas is truly the Best Time to Be a Kid. Appeal to adults' nostalgia through authentic holiday moments in photography modernized with playful graphics and a whimsical palette.
Roles and Skills: Overall concept, design direction, and photo art direction. Graphic design of store windows, in-store marketing, in-home marketing, national advertising, and packaging. Campaign strategy and program management, project management, integrated marketing, team leadership, cross-functional collaboration, press checks and color approvals.