Gymboree / Orange Sale

Objective / Create an evergreen branded sales event for Gymboree.

Strategy / When other retailers are running patriotic displays during peak holiday weekends like Memorial Day and Labor Day, Gymboree is set apart with the dynamic, eye-catching "Orange Sale."

Channels / Retail store signage, out-of-home advertising, e-commerce, email

Roles and Skills 

• Creative project management
  
• Cross-channel collaboration
  
• Creative concepting
  
• Omnichannel design direction 
  
• Photo art direction
  
• Graphic design
  
• Copywriting
  
• Team leadership 
  
• Event marketing
  
• Integrated marketing