Gymboree / Our Orange Sale

Objective / Create an evergreen branded sales event for Gymboree.

Strategy / When other retailers are running patriotic displays during peak holiday weekends like Memorial Day and Labor Day, Gymboree is set apart with the dynamic, eye-catching "Orange Sale."

Channels / Retail store signage, Out-of-home advertising, e-commerce, email

Roles and Skills 

  • Creative project management
  • Cross-channel collaboration
  • Creative concepting
  • Omnichannel design direction 
  • Photo art direction
  • Graphic design
  • Copywriting
  • Team leadership 
  • Event marketing
  • Integrated marketing


Gymboree Orange Sale promotion branding; color palette and typefaces
Gymboree Orange Sale promotion window banner
Gymboree Orange Sale promotion website landing page
Gymboree Orange Sale promotion construction wrap
Gymboree Orange Sale promotion construction wrap in use
Using Format