Gymboree / Playing Dressed Up
Objective / Promote multi-generational family outfitting for holiday.
Strategy / Kids will play no matter what—even in their holiday-photo-finery. Show the durability and flexibility of Gymboree product in all situations of play, with newborn to grandparent taking part.
Channels / Retail store signage and collateral, video, out-of-home advertising, direct mail, e-commerce, email marketing
Roles and Skills
- Creative project and program management
- Creative concept
- Omnichannel design direction
- Photo art direction
- Graphic design
- Campaign strategy
- Integrated marketing
- Team leadership
- Cross-functional collaboration