Peet's Coffee / Website Redesign + Re-platform
Peet's underwent a site redesign in preparation for migrating their e-commerce platform to Shopify. I managed the request through delivery of 1,000+ images and videos, and 35 areas of written content over a 6-month period. Additionally I contributed creative and user experience feedback to the design phase and QA during development.
Role: Web Content Project Manager
Contributions:
- Cross-functional collaboration
- Creative producer
- Design feedback
- UX strategy
- Stakeholder communication
- CMS training
- Vendor partnerships
- Process documentation