Gymboree / Big Red Balloon Sale

Objective / Rebrand the brand's popular and iconic Big Red Balloon Sale. Give it voice and emotion, while maintaining a prominent promotional message.

Strategy / Two characters—best friends "Birdie Bird" and "Elliot the Elephant"—are playful elements who represent the sale across channels. The look and feel of the campaign is updated in illustration, type treatment, logo development, and color palette: what was formerly red helium balloons is re-interpreted as hot air balloons.

Channels / Retail store marketing, e-commerce, email

Roles and Skills

  • Creative project management
  • Program management
  • Cross-functional collaboration 
  • Campaign strategy
  • Creative concept
  • Omnichannel design direction 
  • Integrated marketing 
  • Event marketing
  • Team leadership
Gymboree Big Red Balloon Semi-Annual Sale campaign branding; color palette and typefaces.

"Allison is a focused and highly organized manager. She is a positive force on the team, always bringing a wealth of creative ideas and designs to the party. It’s a pleasure to work with such a true professional."

—Renee Crawshaw / former Director of Brand Voice, Gymboree

Gymboree Big Red Balloon Semi-Annual Sale front of store window display.
Gymboree Big Red Balloon Semi-Annual Sale campaign mockup and in use.

The window banners are printed on a durable substrate that can be rolled up and stored for future use. The dimensional balloon layer allows for quick promotion changes. 

Gymboree Big Red Balloon Semi-Annual Sale campaign in-store graphics.
Gymboree Big Red Balloon Semi-Annual Sale email marketing campaign.

"Allison was an inspiring creative leader with the ability to manage a tremendous workload, meet tight deadlines and motivate her team—all with humor, grace and loads of talent."

—Aki Gibbons / former Senior Copywriter, Gymboree

Using Format