Freeman / National Face Mask Month
Face masks in April 2021 had double meaning—self-care and self-protection—and the Freeman Beauty's campaign for National Face Mask Month set out to address both. Assets for the media kit included a custom box, postcard, and cotton face masks customized with #freemanfrontline, the campaign hashtag. In addition to social media posts, a set of gif stickers were created to supplement Instagram Stories.
Channels / Email marketing, social media, print collateral
Role / Creative Traffic Manager
Contributions:
- Creative project management
- Cross-functional collaboration
- Resource management
- Stakeholder communication
- Vendor partnerships
Design: Megan Lee Earl, Jordan Schmidt / Photography: Carina Kral / Art Direction: Kristen Merry / Creative Direction: Erika Ruiz
