Freeman / National Face Mask Month

Face masks in April 2021  had double meaning—self-care and self-protection—and the Freeman Beauty's campaign for National Face Mask Month set out to address both. Assets for the media kit included a custom box, postcard, and cotton face masks customized with #freemanfrontline, the campaign hashtag. In addition to social media posts, a set of gif stickers were created to supplement Instagram Stories. 

Channels / Email marketing, social media, print collateral

Role / Creative Traffic Manager


  • Creative project management
  • Cross-functional collaboration
  • Resource management 
  • Stakeholder communication
  • Vendor partnerships

Design: Megan Lee Earl, Jordan Schmidt / Photography: Carina Kral / Art Direction: Kristen Merry / Creative Direction: Erika Ruiz

Giant pile of Freeman face masks

"Allison is a quick learner, extremely organized, and awesome to work with! She thrives in a fast-paced environment." 

—Sophie Criscione / Brand Manager

2 sides of a postcard

Press kit

Instagram posts

Social media campaign

National face mask month emails

Themed stickers for Instagram Stories

Using Format