Gymboree / Orange Sale
Objective / Create an evergreen branded sales event for Gymboree.
Strategy / When other retailers are running patriotic displays during peak holiday weekends like Memorial Day and Labor Day, Gymboree is set apart with the dynamic, eye-catching "Orange Sale."
Channels / Retail store signage, out-of-home advertising, e-commerce, email
Roles and Skills
- Creative project management
- Cross-channel collaboration
- Creative concepting
- Omnichannel design direction
- Photo art direction
- Graphic design
- Copywriting
- Team leadership
- Event marketing
- Integrated marketing
