Sephora / Four Steps to Beautiful Skin
Objective / Increase sales of skincare in Sephora inside JCPenney stores.
Strategy / Educate customers on skincare basics: Cleanse, Treat, Moisturize, and Protect. Use omnichannel tactics to introduce products tailored to customers' skin types and concerns. Feature models in a range of ages and ethnicities to reflect the diverse customer base of the 300+ JCPenney locations.
Channels / Retail store signage, catalog, direct mail, email
Roles and Skills
- Creative project management
- Cross-functional collaboration
- Omnichannel design direction
- Art direction and graphic design
- Print and digital production
- Creative producer
- Integrated marketing
- Team leadership