Gymboree / Big Red Balloon Sale
Objective / Rebrand the brand's popular and iconic Big Red Balloon Sale. Give it voice and emotion, while maintaining a prominent promotional message.
Strategy / Two characters—best friends "Birdie Bird" and "Elliot the Elephant"—are playful elements who represent the sale across channels. The look and feel of the campaign is updated in illustration, type treatment, logo development, and color palette: what was formerly red helium balloons is re-interpreted as hot air balloons.
Channels / Retail store marketing, e-commerce, email
Roles and Skills
- Creative project management
- Program management
- Cross-functional collaboration
- Campaign strategy
- Creative concept
- Omnichannel design direction
- Integrated marketing
- Event marketing
- Team leadership