Gymboree / The Best Time to Be a Kid

Objective / Engage Gymboree customers during the busy holiday period.

Strategy / The swell of excitement from Thanksgiving to Christmas is truly the Best Time to Be a Kid. Appeal to parents' and grandparents' nostalgia through authentic holiday moments in photography modernized with playful graphics and a whimsical palette.

Channels / Retail stores signage, video, packaging, national print advertising, out-of-home advertising, direct mail, e-commerce, email

Roles and Skills 

  • Creative project management
  • Program management
  • Campaign strategy
  • Creative concept
  • Omnichannel design direction 
  • Photo art direction
  • Integrated marketing 
  • Team leadership
  • Cross-functional collaboration 
Gymboree holiday style guide

"I reported directly to Allison while she was the Graphic Design Manager at Gymboree...Her attention to detail and ability to juggle many projects at the same time, while remaining cool and collected is something to admire." 

—James Clattenburg / Senior Designer

​Window banners. Sale 30% off.

Banners with weekly promotions attracted foot traffic with bold offers; fashion images on the reverse enlivened the store.

​Window banners. Sale $16.99

Gymboree national advertising. The best time to be a kid.
Gymboree holiday direct mail.
Gymboree holiday direct mail.
Gymboree holiday gift packaging and shopping bags.

Packaging included gift boxes, gift cards and enclosures, gift wrap and tags, and shopping bags. The logomark redrawn in a playful, hand sketched style to sync up with the campaign look. 

The vibrant palette (inspired by the season's apparel) was displayed in-store in the form of paper wreaths.

Gymboree holiday email marketing.
Gymboree holiday email marketing.

"Allison is a talented designer that was brought on to handle the largest brand within Gymboree’s family of brands. She knew enough about the different needs of a project pipeline to understand the end result and how to achieve it. She would be a great fit in any culture and would be a successful addition to any creative team."

—Sang Chon / Director, Brand Creative Services/Marketing Production and Operations

Using Format