The North Face / Move Mountains

Objective / Create the digital components for an omnichannel brand campaign highlighting women explorers and role models.

Strategy / Align across channels on campaign aesthetic, giving dramatic black and white portraiture, action imagery, and videos a digital home. Integrate social media feed featuring users' stories.

Channels / Website, email, paid and organic social, display advertising

Roles and Skills 

  • Creative project management 
  • Omnichannel cross-functional collaboration
  • User experience
  • Digital design and production
  • Creative production 
  • Integrated marketing 
  • Email marketing
  • Vendor partnerships
The North Face Move Mountains campaign digital experience
The North Face Move Mountains campaign; typefaces and color palette.
The North Face Move Mountains campaign landing page

Landing page incorporating campaign anthem video, five featured female explorers, and Olapic Instagram integration.

The North Face Move Mountains campaign homepage
The North Face Move Mountains campaign women's landing page
The North Face Move Mountains campaign banner
The North Face Move Mountains campaign intro Email

Campaign launch email

Using Format