The North Face / Move Mountains
Objective / Create the digital components for an omnichannel brand campaign highlighting women explorers and role models.
Strategy / Align across channels on campaign aesthetic, giving dramatic black and white portraiture, action imagery, and videos a digital home. Integrate social media feed featuring users' stories.
Channels / Website, email, paid and organic social, display advertising
Roles and Skills
- Creative project management
- Omnichannel cross-functional collaboration
- User experience
- Digital design and production
- Creative production
- Integrated marketing
- Email marketing
- Vendor partnerships