The North Face | Move Mountains - Allison Milmoe

The North Face / Move Mountains

Objective / Create the digital components for an omnichannel brand campaign highlighting women explorers and role models.

Strategy / Align across channels on campaign aesthetic, giving dramatic black and white portraiture, action imagery, and videos a digital home. Integrate social media feed featuring users' stories.

Channels / Website, email, paid and organic social, display advertising

Roles and Skills

Creative project management
Omnichannel cross-functional collaboration
User experience
Digital design and production
Creative production
Integrated marketing
Email marketing
Vendor partnerships

The North Face Move Mountains campaign digital experience

"Allison was an awesome teammate, always very communicative and helped project manage through every detail to make thenorthface.com align with brand, e-commerce, and our customers. I would definitely hire Allison to help lead my team to deliver an excellent product on the front-end."

—Christopher Weachock / Front End Developer

The North Face Move Mountains campaign; typefaces and color palette.

The North Face Move Mountains campaign landing page

Landing page incorporating campaign anthem video, five featured female explorers, and Olapic Instagram integration.

The North Face Move Mountains campaign homepage

The North Face Move Mountains campaign women's landing page

The North Face Move Mountains campaign banner

The North Face Move Mountains campaign intro Email

Campaign launch email