The North Face / Move Mountains
Objective: Create the digital components for an omnichannel brand campaign highlighting women explorers and role models.
Strategy: Align across channels on campaign aesthetic, giving dramatic black and white portraiture, action imagery, and videos a digital home. Integrate social media feed featuring users' stories.
Channels: Website, email, paid and organic social, display advertising
Roles and Skills: Digital design, creative production, project management, omnichannel cross-functional collaboration, integrated marketing, vendor management.