Real Techniques / Electric Love by Victoria Lynn

Acted as liaison and creative project manager for a 19-piece capsule collab with beauty influencer, Victoria Lynn. Involved from product development through marketing plan. In addition to cosmetic tools the deliverables included six packaging designs with a separate set of packaging developed for the UK market. A cross-channel creative toolkit included over 60 images and infographics.

Channels / E-commerce, email marketing, social media, retail display, packaging

Role / Creative Traffic Manager

Contributions:

  • Cross-functional collaboration
  • Creative project management
  • Photography pre-production planning
  • Resource management 
  • Campaign program planning
  • Stakeholder communication
  • Vendor partnerships
  • Process documentation 


Design: Leila Allaf / Photography: Carina Kral / Art Direction: Kristen Merry / Creative Direction: Erika Ruiz

Colorful Electric Love cosmetic brush sets and Victoria Lynn

"Allison's background in Creative/Design, combined with her endless positivity and patience, made her a great fit for the role of Traffic Manager at PPI Beauty...Allison did more than just manage workload — she was great at tracking down information from incomplete briefs, always had pleasant and calm demeanor (even under pressure) and had a knack for being helpful, fun and inspiring to younger team members." 

—Kristen Merry / Art Director

Colorful Electric Love cosmetic brush sets and Victoria Lynn
Colorful Electric Love cosmetic tools in boxed packaging

Suite of six products in the Electric Love collection (U.S. version).

Navy faceted brush handles & cosmetic tools in Prism Glow boxed packaging

Suite of six products in the Prism Glo collection (U.K. version).

Using Format