Sephora / Beauty Report

Objective / Increase third-quarter sales in the JCPenney channel.

Strategy / Highlight key trends in makeup, skincare, and fragrance through lush, engaging photography and thematic stories in a 30-page catalog circulated to 1.2M homes.

Channel / Print

Roles and Skills 

  • Creative project management
  • Cross-functional collaboration 
  • Creative concept
  • Creative producer/talent sourcing/prop sourcing
  • Photo art direction
  • Graphic design
  • Print production
  • Vendor partnerships

Sephora Beauty Report

Product Photography: Kanji Ishii

"Allison is the calm center of our creative team. She really understands the business requirements of the projects, and has a keen intuitive sense of brand, regardless of what brand she is working with. She keeps the big picture in mind while managing all the tiny details."

—Leone Merchant / Merchant Manager

Using Format