Men's Wearhouse / Celebrate the Holidays
Objective / Promote seasonal attire and gift-giving.
Strategy / Editorial tips for fashionably getting through all the festivities of the season were positioned as a "Holiday Survival Guide." With 17 major promotions over eight weeks, I created an adaptable design system that could change online every 2-3 days.
Channels / E-commerce, email, display advertising
Roles and Skills
- Cross-functional collaboration
- Content development
- Design concept and art direction
- Design direction of site experience
- Team leadership and management
- Photo art direction
- Integrated marketing
- Email marketing
- Process Improvement