Men's Wearhouse / Celebrate the Holidays
Objective: Promote seasonal attire and gift-giving.
Strategy: Editorial tips for fashionably getting through all the festivities of the season were positioned as a "Holiday Survival Guide." With 17 major promotions over eight weeks, I created an adaptable design system that could change online every 2-3 days.
Roles and Skills: Design concept, art direction, branding, and graphic design of integrated marketing campaign; photo art direction of product stills; design direction of site experience; editorial email strategy and content development.