Sephora / Beauty Report
Objective / Increase third-quarter sales in the JCPenney channel.
Strategy / Highlight key trends in makeup, skincare, and fragrance through lush, engaging photography and thematic stories in a 30-page catalog circulated to 1.2M homes.
Channel / Print
Roles and Skills
- Creative project management
- Cross-functional collaboration
- Creative concept
- Creative producer/talent sourcing/prop sourcing
- Photo art direction
- Graphic design
- Print production
- Vendor partnerships