Men's Wearhouse / Celebrate the Holidays

Objective / Promote seasonal attire and gift-giving.

Strategy / Editorial tips for fashionably getting through all the festivities of the season were positioned as a "Holiday Survival Guide." With 17 major promotions over eight weeks, I created an adaptable design system that could change online every 2-3 days.

Channels / E-commerce, email, display advertising

Roles and Skills 

  • Cross-functional collaboration 
  • Content development
  • Design concept and art direction
  • Design direction of site experience
  • Team leadership and management
  • Photo art direction
  • Integrated marketing
  • Email marketing
  • Branding
  • Strategy
  • Process Improvement

"Allison is creative, resourceful and focused. She worked well with our business partners, understood their perspectives and found creative solutions that answered their needs. While Allison managed multiple deadlines and helped with campaign developments, she also mentored designers and partnered with writers."

—Daisy Ma / Creative Director

Men's Wearhouse Holiday branding

"Allison went far above and beyond what was asked of her, using her considerable strengths as a strategist and proactive thinker to design and solve for multiple issues. Allison also knows how to work her way around cross-functional roadblocks and personality issues to keep all manner of clients happy and feeling heard."

—Barbara Atkinson / Copywriter

In-Store Window Signage

Gift Guide Landing Page

Various homepages during the holiday period including promotions for Black Friday, Cyber Monday, and New Year

"Allison’s ability to juggle multiple projects was unlike any I’ve seen before and made a dramatic difference in my ability to learn quickly and effectively. Her direction was that concise and clear." 

—Vinicio Vela / former Production Artist, Men's Wearhouse

"I had a pleasure working with Allison at The Men's Wearhouse. [She] is able to stay focused and deliver great work under time constraints and last minute changes. She was also a fantastic business partner, solution oriented, keeping both creative and business needs in mind."

—Justyna Wilson / former E-Commerce Optimization Manager, Men's Wearhosue

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