Sephora / Four Steps to Beautiful Skin
Objective: Increase sales of skincare in Sephora inside JCPenney stores.
Strategy: Educate customers on skincare basics: Cleanse, Treat, Moisturize, and Protect. Use all channels to introduce products tailored to customers' skin types and concerns. Feature models in a range of ages and ethnicities to reflect the diverse customer base of the 300+ JCPenney stores.
Roles: Art direction and graphic design.