Sephora / Peter Thomas Roth "Pick Your Potion"
Objective: Promote Peter Thomas Roth serums. Highlight launch of Camu Camu line.
Strategy: Position brand as a leader in the skincare category. A 3-panel direct mail featuring seven serums, highlights a full array of targeted concerns. In-store shopping encouraged with sampling offer. The brand saw a 53% comp year over year the week of the mailer.
Roles: Concept, art direction, design, photo art direction, styling.