Gymboree / The Best Time to Be A Kid
Objective: Engage Gymboree customers during the busy holiday period.
Strategy: The build up of excitement from Thanksgiving to Christmas is truly the Best Time to Be a Kid. Appeal to adults' nostalgia through authentic holiday moments in photography and modernized with playful graphics and a whimsical palette.
Roles: Concept, design direction, photo art direction, and graphic design of store experience, in-home marketing, packaging, and digital marketing.