Gymboree / The Best Time to Be a Kid
Objective: Engage Gymboree customers during the busy holiday period.
Strategy: The build up of excitement from Thanksgiving to Christmas is truly the Best Time to Be a Kid. Appeal to adults' nostalgia through authentic holiday moments in photography modernized with playful graphics and a whimsical palette.
Roles: Overall concept, design direction, and photo art direction. Graphic design of store windows, in-store marketing, in-home marketing, national advertising, and packaging.