Gymboree / The Short Story of Summer
Objective: Promote warm-weather outfitting and summer camp basics.
Strategy: Attract customers through bold window displays and compelling promotions. Play up key product categories through visuals and wordplay. Draw on parents' nostalgia with imagery of summer activities such as backyard talent shows, treehouse hide-outs, and melting popsicles.
Roles: Concept, design direction, photo art direction, and graphic design of store experience, in-home marketing, and digital marketing.