Gymboree / The Short Story of Summer
Objective: Promote warm-weather outfitting and summer camp basics with an emphasis on shorts.
Strategy: Attract customers through bold window displays and compelling promotions. Play up key product categories through eye-catching visuals and wordplay. Draw on parents' nostalgia with imagery of summer activities such as backyard talent shows, treehouse hide-outs, and melting popsicles.
Roles: Concept, design direction, photo art direction, and graphic design of store experience, in-home marketing, and digital marketing.