Gymboree / The Short Story of Summer

Objective / Promote warm-weather outfitting and summer camp basics with an emphasis on shorts.

Strategy / Attract customers through bold window displays and compelling promotions. Play up key product categories through eye-catching visuals and wordplay. Draw on parents' nostalgia with imagery of summer activities such as backyard talent shows, treehouse hide-outs, and melting popsicles.

Channels / Retail store print signage and collateral, packaging, national print advertising, direct mail, e-commerce, email

Roles and Skills 

  • Creative project management
  • Campaign strategy
  • Campaign management
  • Creative concept
  • Omnichannel design direction
  • Photo art direction
  • Graphic design 
  • Integrated marketing
  • Event marketing
  • In-home marketing
  • Digital marketing
Gymboree Summer campaign photography
Gymboree Summer campaign photography
Gymboree Summer campaign photography
Gymboree Summer campaign photography
Gymboree Summer campaign branding; color palette and typefaces

"I had the great pleasure of working side-by-side with Allison. Not only is she awesomely creative, and logical, and patient...but she is intelligent and funny. She’s a juggler of budgets, and photo shoots, and accomplishes great work under ridiculous deadlines. But perhaps the thing I find most exceptional is her super-cali-fragilistic-expiali-docious personality that is a great addition to any company culture. She is simply magical."

—Anne Lewis / Freelance Senior Copywriter

Gymboree Summer campaign magazine ad, "Animated Shorts"
Gymboree Summer campaign magazine ad, "Taste Makers"
Gymboree Summer campaign direct mail cover
Gymboree Summer campaign direct mail interior
Gymboree Summer campaign store window and interior marketing

Store window and interior marketing.

Gymboree Summer campaign window banners and product display

Store Windows / Phase I

Gymboree Summer campaign store windows

Store Windows / Phase II

Gymboree Summer campaign digital examples

A selection of digital assets.

Gymboree Summer campaign email marketing
Using Format